Digital Content Production
3 Session │ 60 minutes per Session
What you'll get
Digital content production consulting is a specialized service that goals to help individuals and companies create and develop high-quality digital content that attracts the target audience and achieves marketing and media goals.
This consulting focuses on providing guidance and support in all stages of digital content production, from planning and strategy development, to implementation and dissemination across various channels.
Analyze and evaluate the Current Situation
- Review and analyze existing digital content and identify Identify all problems.
- Assess the needs of the target audience and determine how to meet those needs.
Determine goals and content strategies
- Determine the main objectives of digital content, whether marketing, educational, entertainment, or other.
- Develop content strategies that align with business objectives and the overall vision of the brand.
Producing different types of content
- Writing and producing high-quality articles and blogs.
- Designing and creating visual content such as images, infographics, and illustrations.
- Producing and editing creative and engaging videos.
- Preparing and recording audio content such as podcasts.
Content planning and development
- Create an editorial plan that includes content topics, content format, and publishing timing.
- Develop creative and inspiring content ideas that meet the needs of the target audience.
Performance analysis and continuous Improvement
- Use digital analytics tools to track content performance.
- Collect and analyze data to provide recommendations to improve future content strategies.
Publish and Distribute content
- Identify appropriate channels and platforms for publishing and distributing content (e.g. websites, social media, email).
- Implement an integrated and consistent content publishing plan to ensure consistent reach to the target audience.
Search Engine Optimization (SEO)
- Strategies to optimize text and video content to appear in search results.
- Using the right keywords and applying SEO best practices.
The target audience for this consultation
Small and medium-sized businesses: seeking to improve their digital presence and increase brand awareness.
Entrepreneurs and startups: starting new projects and wanting to build strong content strategies to reach their audience.
Bloggers and content creators: seeking to enhance the quality of their content, attract new followers, and increase engagement.
Digital marketers: seeking to develop effective content strategies to improve the results of marketing campaigns.
Non-profit organizations: seeking to raise awareness of their issues and increase support and engagement from the community.
Educational institutions: seeking to provide effective and engaging digital educational content.
Artists and creatives: need strategies to promote their artwork and creativity online.
consultants
Anouar Tourjman
Media and Communications Consultant Trainer with 30 years of experience in journalism and media with the largest media institutions in the Arab world and the United States.
Co-founder of TRJ Global and presenter and producer of the Immigrants podcast on the Dhifaf YouTube channel.
Nadine Tourjman
Digital Transformation Consultant Trainer 15 years of experience in online business and digitization with international and Arab institutions and companies.
Co-founder of TRJ Global as well as producer and director of the Immigrants podcast on the Dhifaf channel on YouTube
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